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Connected Campaign of the Month: Audi

The car-maker used simple drawings to highlight the A3's clean lines and attract friends of its fans

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Auto Trader drives on board Facebook Timeline

Auto Trader, the motoring classifieds business, has got among the first crop of apps for Facebook's new Timeline profile, with a plug-in that allows Facebook users to tell their friends about the cars...

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Toyota launches Social Snap Shot app for the busy

Toyota has launched an HTML 5 app that helps users create a snapshot of their Facebook activity, as part of the car brand's 'Outsmart Life' campaign for its Yaris model.

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Rethinking the recommendation economy

Despite Facebook's efforts to make its ad platform more attractive, there is still much debate about the value of social-media recommendations, writes David Benady.

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Connected Campaign of the Month: Ford EcoSport

Promoting the new Ford EcoSport through Facebook paid off and resulted in the sale of all limited-edition cars

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Facebook revs up targeting of automotive brands for 'always-on' marketing

Facebook is ramping up its attempts to woo automotive manufacturers by claiming it has made significant strides in helping car brands with both overall consideration and lead-generation.

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